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In Soft Power Robert Winder reveals the ways in which modern states are asserting themselves not through traditional realpolitik but through business, language, culture, ideas, sport, education, music, even food. Exploring the varied ways in which it operates: an English garden in Ravello; a French vineyard in Australia; Japan seducing the world with chic food and smart computer games; Winder argues that soft power’s quiet ingredients – education, science, trade and cultural values – may be the only force supple enough to tackle the challenges of future global relations. Chaired by Rosie Goldsmith.
Soft Power. The New Great Game